{"title":"Asscher Natural Diamonds","description":"\u003cp\u003eThe asscher is a square step cut with deeply cropped corners and a high crown, creating the concentric “hall of mirrors” effect that made it an Art Deco signature. It was patented in Amsterdam in 1902, all but disappeared after the Second World War, and was revived in 2001.\u003c\/p\u003e\u003cp\u003eLike all step cuts it shows clarity plainly, and its near-square outline reads smaller per carat than an elongated shape — both worth factoring into the choice. These are natural stones, formed over billions of years and mined under traceable, conflict-free supply chains. Read \u003ca href=\"\/blogs\/news\/ethical-diamonds-what-they-are-how-to-identify-them-and-why-they-matter\"\u003ewhat makes a diamond ethical\u003c\/a\u003e before you choose. Compare it with every other outline in our \u003ca href=\"\/pages\/diamond-shapes\"\u003ediamond shapes guide\u003c\/a\u003e, and get to grips with what actually drives price in our \u003ca href=\"\/pages\/diamond-4cs\"\u003ediamond 4Cs guide\u003c\/a\u003e. 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