Privacy Policy
Effective Date: 19th February 2025
1. Introduction
At For Your Eternity, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, make a purchase, or interact with us.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using our website, you consent to the practices outlined in this policy.
2. Information We Collect
We may collect the following types of personal data:
- Identity Information – Name, title, and contact details (email, phone number).
- Transaction Information – Details of purchases, payments, and order history.
- Technical Data – IP address, browser type, and browsing behaviour on our website.
- Marketing Preferences – Your choices regarding receiving promotional materials from us.
We do not collect sensitive personal data, such as financial details or government-issued identification numbers, unless required for secure payment processing.
3. Legal Basis for Processing Data (UK GDPR Compliance)
Under UK GDPR (Article 6), we process personal data based on:
- Contractual necessity – To fulfil orders, provide customer service, and process payments.
- Legitimate interests – To improve our website, prevent fraud, and personalise user experience.
- Consent – For marketing communications and optional data processing (you can withdraw consent at any time).
- Legal obligations – To comply with tax, legal, and regulatory requirements.
4. How We Use Your Information
We use your personal data to:
- Process and fulfil orders, including payment and shipping.
- Provide customer support and respond to enquiries.
- Improve our website, products, and user experience.
- Send promotional offers and updates (only if you opt in).
- Detect and prevent fraud or security issues.
We do not sell, rent, or trade your personal information to third parties.
5. How We Protect Your Data
We take appropriate security measures to protect your data from unauthorised access, alteration, or disclosure. These include:
- Encryption – Secure payment processing and data transmission.
- Access controls – Limiting data access to authorised personnel only.
- Regular security reviews – To identify and address vulnerabilities.
While we take precautions, no online platform is 100% secure. We encourage users to protect their login details and personal information.
6. Cookies and Tracking Technologies
Our website uses cookies to improve your browsing experience. Cookies help us:
- Analyse site traffic and optimise performance.
- Remember your preferences for a personalised shopping experience.
- Deliver targeted advertisements based on browsing activity.
Your Rights Under PECR Regarding Cookies
- You can accept or decline cookies when visiting our website.
- You can manage or delete cookies via your browser settings.
- You can opt out of targeted advertising via third-party settings (Google, Facebook, etc.).
Disabling cookies may affect website functionality.
7. Third-Party Services
We may use trusted third-party providers for:
- Payment processing (e.g., Stripe, PayPal).
- Website analytics (e.g., Google Analytics).
- Email marketing (e.g., Mailchimp).
These providers have their own privacy policies governing how they handle your data.
8. Your UK GDPR Rights
Under UK GDPR, you have the right to:
- Access – Request a copy of your personal data.
- Rectification – Request correction of inaccurate or incomplete data.
- Erasure – Request deletion of your data (where legally applicable).
- Restrict Processing – Request limited processing of your data.
- Data Portability – Request a copy of your data in a commonly used format.
- Object – Object to processing based on legitimate interests, direct marketing, or automated decision-making.
- Withdraw Consent – Withdraw your consent for marketing communications at any time.
To exercise your rights, please contact us at hello@foryoureternity.com. We will respond within 30 days in accordance with UK GDPR regulations.
9. International Data Transfers
We may store or process your data outside the UK, in compliance with UK GDPR safeguards. Where necessary, we use Standard Contractual Clauses (SCCs) or rely on jurisdictions with an adequacy decision by the UK Government.
10. Data Retention
We retain personal data for as long as necessary to:
- Fulfil contractual obligations (orders, warranties, customer support).
- Meet legal and regulatory requirements (tax, fraud prevention).
- Maintain business records for legitimate purposes.
Once no longer needed, we securely delete or anonymise your data.
11. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with the latest revision date. We recommend reviewing it periodically.
12. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact us at:
📧 Email: hello@foryoureternity.com
📍 Address: 45 Parkview Apartments, 122 Chrisp St, London, E14 6ET, United Kingdom
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have mishandled your data:
📍 ICO Website: www.ico.org.uk
📞 ICO Helpline: 0303 123 1113
