Affiliate Programme Terms

The agreement governing referrals, discounts, commission, promotional standards and participation in the For Your Eternity affiliate programme.

Legal entity: For Your Eternity Ltd  ·  Company number: 16261484  ·  Version: 1.2  ·  Last updated: 13 August 2026

Please read these Terms carefully before applying or sharing an Affiliate Link or Affiliate Code.

1. Programme summary

1. These Affiliate Programme Terms (the Terms) govern participation in the For Your Eternity affiliate programme (the Programme). They form a legally binding agreement between For Your Eternity Ltd and each person or organisation we approve as an affiliate.
2. By submitting an application, accepting these Terms electronically, using an Affiliate Link or Affiliate Code after approval, or otherwise participating in the Programme, you confirm that you have read and agreed to these Terms. If you participate on behalf of a company or other organisation, you confirm that you have authority to bind it.

Reward Option	Affiliate receives	Customer receives	Example on £2,000
A - Earn 10%	10% Commission	No Affiliate Discount	Customer pays £2,000; Affiliate earns £200
B - Share 5% + 5%	5% Commission	5% Affiliate Discount	Customer pays £1,900; Affiliate earns £100
C - Give 10%	No Commission	10% Affiliate Discount	Customer pays £1,800; Affiliate earns £0

2. About us and these Terms

1. The Programme is operated by For Your Eternity Ltd, trading as For Your Eternity, a company registered in England and Wales under company number 16261484. Our registered office is 4 Whitchurch Parade, Whitchurch Lane, Edgware, United Kingdom, HA8 6LR. Our VAT number is 486 8865 12.
2. Our website is https://foryoureternity.com (the Website). Programme enquiries and formal notices to us should be sent to hello@foryoureternity.com with "Affiliate Programme" in the subject line.
3. These Terms apply to the relationship between us and the Affiliate. A customer's purchase remains governed by the customer terms, returns policy, privacy policy and other policies that apply on the Website or are agreed for a bespoke order. Nothing in these Terms reduces a customer's statutory rights.
4. The Commercial Schedule at the end of these Terms forms part of the agreement. If there is a conflict, the main body of these Terms takes priority unless the Commercial Schedule expressly states that it overrides a particular clause.

3. Definitions

1. Affiliate: the individual, sole trader, partnership, company or other organisation accepted by us into the Programme.
2. Affiliate Account: the Affiliate's account on any portal, dashboard or platform used to administer the Programme.
3. Affiliate Code: a unique promotional or referral code issued by us to the Affiliate.
4. Affiliate Content: any post, message, email, video, article, advertisement, image, review, recommendation or other communication created, commissioned or distributed by or for the Affiliate that refers to us, our products or the Programme.
5. Affiliate Discount: the customer discount attached to the Affiliate's selected Reward Option.
6. Affiliate Link: a URL supplied or approved by us that contains tracking information used to attribute visits, enquiries or sales to the Affiliate.
7. Applicable Law: all laws, regulations, regulatory codes, binding guidance and platform rules that apply to the Affiliate, us, the promotion or the customer, including advertising, consumer protection, data protection, electronic marketing and tax requirements.
8. Commission: the amount payable to an Affiliate under Reward Option A or Reward Option B for a Valid Sale.
9. Customer: a person who visits, enquires about or purchases from us after an Affiliate referral.
10. Eligible Product: a jewellery product sold by us, including an eligible bespoke or consultation-led jewellery order, but excluding the items and charges listed in clause 8.
11. Eligible Sale Price: the agreed selling price of Eligible Products in an order after any non-affiliate price reduction, including any VAT charged by us, but before the Affiliate Discount is deducted. It excludes delivery charges, customs duties, gift cards, third-party charges and other excluded amounts described in clause 8.
12. Programme Materials: our trade marks, logos, photography, product information, copy, graphics, links and other materials that we expressly provide or approve for Programme use.
13. Reward Option: one of the three arrangements described in clause 5: 10% Commission; 5% Commission plus 5% customer discount; or no Commission plus 10% customer discount.
14. Valid Sale: a sale that meets every requirement in these Terms and has not been cancelled, refunded, charged back, reversed, found to be fraudulent or otherwise invalidated.

4. Joining and eligibility

1. Applicants must be at least 18 years old, have legal capacity to enter into this agreement, and participate for purposes connected with a trade, business, craft, profession or income-generating activity. The standard Programme is intended for applicants resident in the United Kingdom or organisations established in the United Kingdom. We may approve an applicant elsewhere by written agreement and may impose additional conditions.
2. An application must contain complete, current and accurate information. We may request identity, address, bank, tax, VAT, website, social-media or business information reasonably needed to assess an application, prevent fraud, make payments or comply with Applicable Law.
3. Participation is subject to approval. We may accept or reject an application at our discretion and are not required to give reasons. Acceptance into the Programme does not guarantee that any channel, campaign, website or proposed promotional method is approved.
4. The Affiliate must promptly update any information that changes. The Affiliate must keep account credentials secure, must not allow another person to use the Affiliate Account, and is responsible for activity carried out through that account unless the Affiliate has notified us promptly of unauthorised use.
5. Unless we agree otherwise, an Affiliate may hold only one Affiliate Account. An organisation may nominate authorised users, but remains responsible for each user's conduct.

5. Reward options and calculation

1. When the Affiliate Account is activated, the Affiliate must select one of the following Reward Options. The selected option applies to all new referrals made using that account unless we approve a different arrangement in writing.

Reward Option	Affiliate receives	Customer receives	Example on £2,000
A - Earn 10%	10% Commission	No Affiliate Discount	Customer pays £2,000; Affiliate earns £200
B - Share 5% + 5%	5% Commission	5% Affiliate Discount	Customer pays £1,900; Affiliate earns £100
C - Give 10%	No Commission	10% Affiliate Discount	Customer pays £1,800; Affiliate earns £0

1. For Reward Option B, both the 5% Affiliate Discount and the 5% Commission are calculated from the same Eligible Sale Price. The Affiliate Discount is then deducted from the amount the customer pays. A £2,000 Eligible Sale Price therefore produces a £100 customer discount, a customer payment of £1,900 and £100 Commission.
2. For Reward Option A, Commission is 10% of the Eligible Sale Price. Because no Affiliate Discount applies, the Eligible Sale Price will normally be the amount paid for the Eligible Products.
3. For Reward Option C, the customer receives a 10% Affiliate Discount calculated from the Eligible Sale Price and no Commission is earned or payable.
4. Amounts are rounded to the nearest penny. If a transaction is processed in another currency, we may calculate the Eligible Sale Price and Commission in pounds sterling using the exchange rate applied by our payment provider, ecommerce platform or bank when the transaction is settled.
5. Commission rates are inclusive of any VAT or similar tax that the Affiliate is required to charge on its services, unless we expressly agree otherwise in writing. A VAT-registered Affiliate must provide a valid VAT invoice or any information reasonably required for a lawful self-billing arrangement. We will not increase the percentage or Commission amount merely because the Affiliate is VAT registered.
6. Where we and a VAT-registered Affiliate agree in writing to use self-billing, the arrangement continues for the duration of this agreement unless ended or replaced in writing. The Affiliate: (a) authorises us to produce and issue self-billed VAT invoices on its behalf and agrees to accept those invoices; (b) must not issue separate sales or VAT invoices for transactions covered by self-billing; (c) must notify us immediately if it changes its VAT registration number, cancels or otherwise changes its VAT registration status, or transfers its business as a going concern; and (d) must promptly check each self-billed invoice and notify us of any error. Unless we identify an appointed third party in writing, no third party is authorised by us to issue self-billed invoices. Any self-billed VAT invoice will include the information and wording required by law, including "The VAT shown is your output tax due to HMRC" where applicable.
7. The Affiliate may ask to change Reward Option by contacting us. A change takes effect only when we confirm it and applies to future referrals only. It does not change a discount or Commission attached to an enquiry, quote or order already attributed under the previous option.

6. Referral tracking and attribution

1. Referrals are normally tracked when a Customer follows an Affiliate Link, uses an Affiliate Code or clearly identifies an Affiliate by name as described below. Tracking may rely on cookies, similar technology, platform records and information supplied during an enquiry or checkout. Use of tracking technology on the Website is governed by our privacy and cookie information.
2. A personal referral qualifies where the Customer clearly identifies the Affiliate by name to us at the Customer's first substantive enquiry or consultation, or before the order is submitted or accepted. The Affiliate must be active in the Programme and reasonably identifiable from our records. Once recorded, a valid name referral is treated in the same way and has the same attribution priority as an Affiliate Code, and the Affiliate's selected Reward Option applies. If the name could refer to more than one Affiliate, we may ask the Customer or Affiliate for further identifying details.
3. An Affiliate Link normally has a 90-day attribution window from the Customer's most recent valid click. If the Customer uses an Affiliate Code, the code is recorded against the Customer's first substantive enquiry, or a valid name referral is recorded in accordance with this clause, that recorded referral takes priority over link-only attribution.
4. For a consultation-led or bespoke purchase, where the Customer's Affiliate Code or valid name referral is recorded against an eligible enquiry during the 90-day attribution window, that attribution may remain valid for 180 days from the date of the recorded enquiry. We may extend this where a genuine design or sourcing process is continuing and our records clearly identify the referral.
5. Unless an Affiliate Code or valid name referral has priority, the most recent valid Affiliate Link before the sale will normally receive attribution. A later valid referral may replace an earlier one. If referrals compete, we may consider timestamps, Customer confirmation and other reliable evidence, and our good-faith determination will be final for Programme administration unless there is a clear error. We may disregard clicks, codes, name referrals or other interactions that are artificial, accidental, misleading, generated through prohibited methods or unrelated to the Customer's genuine decision to enquire or buy.
6. A sale is not normally attributable if, before the referral, the Customer already had an active enquiry, appointment, quote, bespoke design process, reserved stone, order or other substantive sales conversation with us. We may nevertheless approve attribution where our records show that the Affiliate materially introduced or re-engaged the Customer.
7. The Customer should use the Affiliate Link, enter the Affiliate Code at checkout, quote the Affiliate Code or name the Affiliate at the beginning of a consultation or enquiry, or otherwise identify the Affiliate before the order is submitted or accepted. If a code or name referral is omitted from our records, the Affiliate must raise a tracking query within 30 days of the order date and provide reasonable evidence. We are not obliged to apply a code or name referral retrospectively once an order has been fulfilled or Commission has been assigned elsewhere.
8. Tracking systems are not infallible. Cookies may be blocked, deleted or rejected, devices may change, and Customers may not use the supplied link or code or identify the Affiliate by name. We will review genuine queries reasonably, but our records and good-faith determination are final for Programme administration unless there is a clear error.

7. Valid Sales

1. Commission is earned only on a Valid Sale. A sale becomes a Valid Sale only when all of the following conditions are met:
   1. the Customer was referred and the sale was attributed in accordance with clause 6;
   2. the order contains one or more Eligible Products;
   3. the Customer has paid the order in full using cleared funds;
   4. the order has been accepted, completed and dispatched, delivered or collected as appropriate;
   5. any applicable cancellation, return, chargeback and fraud-review period has expired;
   6. the Affiliate and Customer have complied with these Terms and the applicable customer terms; and
   7. the transaction is genuine, at arm's length and not a self-referral, duplicate, sham or attempt to manipulate the Programme.
2. For a bespoke or consultation-led order consisting of goods made to the Customer's specifications or clearly personalised, the statutory right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 may not apply. Where the order is non-cancellable on that basis, it may become a Valid Sale once it has been paid in full in cleared funds and completed and dispatched, delivered or collected as appropriate, without waiting for a standard statutory cancellation or change-of-mind return period to expire. Any applicable chargeback and fraud-review period still applies. Nothing in this clause limits any Customer right or remedy where goods are faulty, not as described or otherwise do not conform to contract.
3. Valid Sales may include new or existing Customers, provided the referral is genuinely attributable and the Customer was not already in an active sales process as described in clause 6.
4. Where an order contains several Eligible Products, the Eligible Sale Price includes all of those products. A deposit, instalment or part payment does not itself earn Commission; Commission is assessed on the eligible order only after the order is paid in full and otherwise becomes valid.

8. Excluded products, charges and transactions

1. Unless we expressly agree otherwise, no Commission or Affiliate Discount applies to:
   1. gift cards or gift vouchers when purchased, although a later redemption against an Eligible Product may qualify;
   2. repairs, cleaning, polishing, rhodium plating, resizing, valuations, insurance, care plans or other aftercare services;
   3. delivery charges, customs duties, import taxes, insurance premiums or separately itemised third-party charges;
   4. amounts refunded, credited, written off or not collected;
   5. orders placed before the referral or orders already in an active sales process;
   6. self-referrals or purchases made by the Affiliate for the Affiliate's own benefit;
   7. test, duplicate, fraudulent, collusive or chargeback transactions; or
   8. any product, collection, service or campaign that we identify in advance as excluded.
2. Friends, relatives, followers, clients, colleagues and other contacts may use an Affiliate Code or identify the Affiliate by name under clause 6 if they are genuine Customers purchasing for themselves or another genuine recipient with their own funds. The Affiliate must not purchase through another person, reimburse the purchaser, split payment artificially or otherwise disguise a self-referral.
3. We may agree a different treatment for a particular bespoke order, corporate order, exceptional discount or collaboration. Any variation must be confirmed by us in writing before the Customer commits to the order.

9. Discounts and promotions

1. An Affiliate Code may be used only for its intended purpose and must be presented accurately. The Affiliate must not alter the amount, scope, expiry, qualifying products or other conditions of an Affiliate Discount.
2. An Affiliate Discount cannot normally be combined with another promotional code, introductory discount, returning-customer discount or negotiated promotion unless we expressly permit it. Where more than one offer could apply, we may apply the single eligible offer that is most appropriate or valuable to the Customer.
3. The Affiliate must not publish a code on a voucher, coupon, cashback, deal-aggregation or code-sharing website, browser extension or similar service without our prior written consent. The Affiliate must not describe a code as exclusive, permanent, sitewide, limited-time or guaranteed unless we have confirmed that description.
4. We may suspend, replace or withdraw an Affiliate Code where necessary to prevent misuse, correct an error, comply with law or protect the Programme. We will not use this clause to avoid paying valid Commission already earned before suspension.

10. Validation, returns and adjustments

1. Tracked Commission may appear as pending while an order is being paid, produced, delivered or reviewed. Pending Commission is an estimate and is not due until the sale is approved as a Valid Sale.
2. If an order is cancelled, fully refunded, charged back or found to be invalid, no Commission is payable. If an order is partially refunded or its Eligible Sale Price is reduced, Commission is recalculated in proportion to the remaining Eligible Sale Price.
3. If Commission has already been paid on a sale that is later invalidated or reduced because of a cancellation, refund, chargeback, payment reversal, fraud or other ground under these Terms, we may deduct the overpayment from accrued or future Commission. If that balance is absent or insufficient, the Affiliate must reimburse the remaining overpayment by bank transfer within 14 days after our invoice. We will provide reasonable transaction information supporting the adjustment, subject to customer privacy.
4. We may hold payment while we investigate suspected fraud, manipulation, breach, a customer dispute, chargeback or tracking conflict. We will release any undisputed amount once the relevant issue is resolved.

11. Commission statements and payment

1. Approved Commission is paid in pounds sterling, normally by UK bank transfer or another method that we agree with the Affiliate. The Affiliate must provide complete and accurate payment details and is responsible for charges imposed by its own bank or payment provider.
2. We normally pay approved Commission monthly, within 30 days after the end of the calendar month in which it was approved, provided the approved balance is at least £50. A smaller balance rolls forward until the threshold is reached. We may make a final payment below the threshold after termination.
3. The Affiliate must review statements and notify us of a suspected error within 30 days after the statement or payment date. We will investigate reasonable queries, but do not have to reopen a transaction after that period unless there is a manifest error.
4. We may require an invoice, VAT invoice, tax identification information, identity check or other documentation before making payment. A delay caused by missing, inaccurate or non-compliant information is not a late payment by us.
5. The Affiliate is solely responsible for declaring and paying income tax, National Insurance, VAT and any other tax, duty or charge arising from Commission. We do not operate PAYE, provide employment benefits or give tax advice.
6. We may set off against Commission any undisputed amount the Affiliate owes us under these Terms, including Commission previously overpaid on an invalidated sale.

12. The Affiliate's general obligations

1. The Affiliate must act professionally, honestly and in good faith and must not do anything likely to mislead Customers, damage our reputation, interfere with customer choice or undermine the integrity of the Programme.
2. The Affiliate must:
   1. use only accurate, current information about our products, prices, certifications, materials, delivery, resizing, returns, warranties, ethics and services;
   2. check that time-sensitive claims and Programme Materials remain current before publishing or reusing them;
   3. make clear that the Customer purchases from us, not from the Affiliate;
   4. send product, order, complaint, warranty and aftercare questions to us where the Affiliate is not certain of the answer;
   5. follow reasonable Programme instructions and brand guidance that we provide;
   6. maintain any registration, permission, licence or insurance required for its activities; and
   7. cooperate promptly with reasonable compliance checks, corrections, complaints and investigations.
3. The Affiliate has no authority to negotiate or conclude a sale for us, accept money on our behalf, vary our prices or customer terms, promise a refund, make a warranty, reserve a product or stone, or otherwise bind us.

13. Advertising disclosure and content standards

1. Affiliate Content must be obviously identifiable as advertising or promotional content whenever required by Applicable Law. The Affiliate must disclose the commercial relationship clearly, prominently and at the point the audience first encounters the promotion.
2. For social posts and other space-limited content, the Affiliate should normally use a clear label such as Ad or #Ad at or near the beginning. Labels such as "affiliate", "collab", "spon" or a disclosure hidden at the end, behind a link, among hashtags or only in a profile biography may not be sufficiently clear.
3. For video-based Affiliate Content, including TikTok, Instagram Reels and YouTube Shorts, a clear Ad or #Ad disclosure must be displayed on-screen from the beginning and remain clearly visible throughout the promotional content, in addition to any disclosure in the caption and any applicable Paid Partnership or similar platform label. The disclosure must be legible, high-contrast and not obscured by platform controls.
4. The disclosure requirement applies to content containing an Affiliate Link or Affiliate Code and may apply to the whole post, video, article or message where it is substantially about us or our products. The Affiliate must also comply with the advertising tools and labelling rules of each platform used.
5. Affiliate Content must be genuine, accurate and capable of substantiation. It must not:
   1. make a false, exaggerated or unverified statement about quality, value, price, scarcity, investment potential, sustainability, ethics, certification, origin, delivery, warranty, resizing or aftercare;
   2. present an opinion or testimonial as genuine if it is not based on the speaker's honest experience;
   3. omit a material limitation or condition of a price, discount or offer;
   4. use manipulated imagery in a way that materially misrepresents a stone, setting, scale, colour, finish or completed product;
   5. copy another person's content without permission;
   6. cause serious or widespread offence, discriminate unlawfully or promote illegal conduct; or
   7. target or exploit children or vulnerable people inappropriately.
6. If we ask the Affiliate to correct, qualify or remove Affiliate Content for a legal, factual, reputational or brand reason, the Affiliate must do so promptly and, where we specify an urgent risk, within 24 hours.

14. Electronic messages and direct marketing

1. The Affiliate must comply with all rules governing email, text, WhatsApp, direct messages and other electronic marketing. In particular, the Affiliate must not send or instigate unsolicited promotional messages to individuals unless the Affiliate has valid consent or another lawful basis that permits the specific message and channel.
2. The Affiliate must not assume that a person's contact details being public, being known socially, or having been obtained for another purpose permits marketing. The Affiliate must provide any legally required identity information and a simple way to opt out, and must honour an objection or withdrawal promptly.
3. The Affiliate must not upload another person's contact details to us, enter them into a referral form, subscribe them to marketing or ask us to contact them unless that person has clearly agreed to the disclosure and contact. A personal introduction should normally copy the Customer into the message or invite the Customer to contact us directly.
4. The Affiliate must keep sufficient evidence of any consent relied upon and must not use bought, scraped, harvested or unlawfully shared contact lists.

15. Prohibited promotion and technical practices

1. Unless we give prior written consent, the Affiliate must not:
   1. bid on "For Your Eternity", our domain name, our trade marks, close variants, misspellings or combinations of them in paid search, shopping ads or other auction-based advertising;
   2. use our name or trade marks in a domain name, subdomain, app name, business name, social-media handle or account name in a way that suggests ownership or official status;
   3. place Affiliate Links in adware, malware, toolbars, browser extensions, pop-ups, pop-unders, forced redirects, hidden frames or similar technology;
   4. use cookie stuffing, automatic redirects, link hijacking or any method that sets or triggers tracking without a genuine and informed user action;
   5. generate artificial clicks, leads, enquiries or sales using bots, scripts, click farms, paid-to-click schemes, false identities or other manipulation;
   6. run cashback, loyalty, incentive, prize, giveaway, voucher or sub-affiliate activity using the Programme without our written approval;
   7. impersonate us, copy the Website in a misleading way, or suggest that an Affiliate property is owned, operated, endorsed or controlled by us;
   8. interfere with another Affiliate's link, code, attribution or Commission;
   9. promote on illegal, deceptive, hateful, sexually explicit or otherwise unsuitable content or services; or
   10. take any action intended primarily to obtain Commission rather than to introduce a genuine potential Customer.
2. We may require the Affiliate to disclose the websites, accounts, channels and advertising methods used. Approval of one channel does not automatically approve another.

16. Brand, intellectual property and Programme Materials

1. All intellectual property rights in our name, trade marks, logos, designs, product images, Website, copy and Programme Materials remain owned by us or our licensors. No ownership transfers to the Affiliate.
2. While the Affiliate remains approved, we grant a limited, non-exclusive, non-transferable, non-sublicensable, revocable and royalty-free licence to use approved Programme Materials solely to promote us in accordance with these Terms.
3. The Affiliate must not materially edit, recolour, distort, animate, crop out branding from, add claims to, or create derivative branding from Programme Materials without permission. Ordinary resizing and platform-appropriate cropping are allowed if they do not misrepresent the material or remove required notices.
4. The Affiliate must not register, challenge or assist another person to register any trade mark, domain, design, company name or account that is identical or confusingly similar to our rights.
5. The Affiliate owns its original Affiliate Content. These Terms do not automatically give us a right to reuse it in our marketing. We may share or repost content using a platform's ordinary native functions where that is consistent with the Affiliate's settings, or ask for separate permission for broader use.
6. When this agreement ends, the Affiliate must stop presenting itself as an Affiliate and, on request, remove or disable our Programme Materials, Affiliate Links and Affiliate Codes. Historic editorial content may remain only if it is accurate, clearly dated where necessary and no longer invites use of an inactive link or code.

17. Customer relationship and service

1. All sales are between the Customer and us. We control product availability, quotations, design approval, pricing, payment, credit checks, order acceptance, fulfilment, delivery, cancellations, returns, refunds, warranties, repairs, complaints and aftercare.
2. We may refuse, cancel or refund an order in accordance with the customer terms and Applicable Law. We are not liable to the Affiliate for lost Commission arising solely because we legitimately exercise those rights or because a product, stone, price or service is unavailable.
3. We will not disclose unnecessary Customer information to the Affiliate. Affiliate statements may use an order reference, status and Commission value without revealing the Customer's confidential details.

18. Data protection and security

1. Each party is responsible for complying with data protection and privacy law in relation to personal data it controls. Unless a separate written agreement says otherwise, neither party acts as the other's processor merely because it participates in the Programme.
2. The Affiliate must collect and use personal data lawfully, fairly, transparently and only to the extent necessary for its own compliant promotional activity. It must keep data secure, respect individuals' rights and retain data no longer than necessary.
3. The Affiliate must not collect payment-card data, identification documents, special-category data or other sensitive Customer information for us. Customers should provide order and payment information directly to us through approved channels.
4. Before passing a prospective Customer's details to us, the Affiliate must obtain clear permission to do so and explain that the information will be shared with For Your Eternity for the requested contact. The Affiliate should direct the person to our Privacy Policy.
5. The Affiliate must notify us without undue delay, and where practicable within 24 hours, if a personal-data or security incident could affect us, a Customer, Programme credentials or Programme systems. The Affiliate must cooperate with reasonable steps to investigate and contain the incident.
6. If the parties later agree that one will process personal data on behalf of the other, they will enter into any additional data-processing terms required by Applicable Law before that processing begins.

19. Confidentiality

1. Each party must keep confidential non-public commercial, technical, financial and customer information received from the other in connection with the Programme and must use it only to perform this agreement.
2. Confidential information does not include information that is lawfully public, already known without restriction, independently developed, or lawfully obtained from another source without a duty of confidence.
3. A party may disclose confidential information where required by law or a competent authority, provided it gives advance notice where legally permitted and discloses only what is required.
4. These confidentiality obligations continue for three years after termination. Obligations relating to trade secrets and personal data continue for as long as the information remains protected by law or confidential in nature.

20. Records, monitoring and compliance

1. The Affiliate must keep reasonable records demonstrating compliance, including promotional placements, material claims, required disclosures and any marketing consent relied upon. Unless a longer period is required by law, relevant records should be kept for at least two years after the promotion.
2. We may monitor public Affiliate Content and request information reasonably needed to verify compliance, attribution or Commission. The Affiliate must respond promptly and provide accurate records, subject to lawful privacy restrictions.
3. We may give reasonable instructions to pause a campaign, remove a claim, change a link, add a disclosure or preserve evidence while a complaint or investigation is handled. This does not make us the Affiliate's employer or remove the Affiliate's own compliance responsibility.
4. The Affiliate must notify us promptly of a regulatory enquiry, platform complaint, threatened claim or material customer complaint connected with Affiliate Content or the Programme.

21. Independence, costs and taxes

1. The Affiliate is an independent contractor. Nothing in these Terms creates employment, worker status, agency, franchise, partnership, joint venture, fiduciary relationship or exclusivity between the parties.
2. The Affiliate chooses when, where and how to carry out compliant promotional activity, provides its own equipment and bears its own costs. The Affiliate is not entitled to salary, holiday pay, sick pay, pension, expenses or other employment benefits.
3. The Affiliate may promote other businesses, including competitors, provided it does not misuse our confidential information or intellectual property, mislead audiences or create a false comparison or endorsement.
4. The Affiliate is responsible for its own tax status, registrations, returns and payments. The Affiliate should obtain independent professional advice if uncertain.

22. Suspension and termination

1. The Affiliate may leave the Programme at any time by written notice. We may terminate the agreement for convenience on at least 14 days' written notice.
2. We may suspend an Affiliate Account, Code, Link or payment immediately while we investigate a suspected breach, fraud, security issue, tracking manipulation, legal risk, customer harm or reputational risk.
3. We may terminate immediately if the Affiliate:
   1. commits a material breach that cannot be remedied;
   2. fails to remedy a remediable breach within seven days after written notice;
   3. engages in fraud, dishonesty, unlawful marketing, tracking manipulation, self-referral or deliberate misrepresentation;
   4. misuses personal data, confidential information or intellectual property;
   5. becomes insolvent, ceases trading or cannot lawfully receive payment;
   6. acts in a way reasonably likely to cause material harm to Customers, us or the Programme; or
   7. repeatedly breaches these Terms or reasonable Programme instructions.
4. On termination, new referrals cease to qualify and the Affiliate must stop using active Affiliate Links, Codes and Programme Materials. Valid Commission earned before termination remains payable in the normal cycle, except Commission connected with breach, fraud or an invalid sale.
5. Clauses intended by their nature to continue after termination remain in force, including payment adjustments, confidentiality, intellectual property, data protection, liability, indemnity, tax and dispute provisions.

23. Changes to the Programme or these Terms

1. We may change Programme features, tracking systems, materials, product availability and administrative processes. We will give reasonable notice where a change materially affects the Affiliate.
2. We will normally give at least 30 days' notice of a change to Commission rates, Reward Options, attribution windows or other material commercial terms. A change applies prospectively and does not reduce Commission already earned on a Valid Sale.
3. We may make an immediate change where reasonably necessary for law, regulation, fraud prevention, security, a platform requirement or to correct an obvious error. We will explain the change as soon as reasonably practicable.
4. If the Affiliate does not agree to a material change, it may terminate before the change takes effect. Continued participation after the effective date constitutes acceptance of the revised Terms.

24. Warranties and Programme availability

1. Each party warrants that it has authority to enter into and perform this agreement.
2. The Affiliate warrants that its Affiliate Content, data, promotional methods and participation comply with these Terms, do not infringe another person's rights and are not unlawful, deceptive or malicious.
3. We do not guarantee acceptance into the Programme, continuous availability of the Website or tracking system, any level of traffic, conversion, earnings or profit, or that a particular Customer will complete a purchase.
4. We will use reasonable care in administering the Programme but it is provided subject to ordinary technical limitations, maintenance, platform changes and events outside our reasonable control.

25. Liability

1. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.
2. Subject to clause 25.1, neither party is liable to the other for indirect or consequential loss, loss of anticipated profit, loss of opportunity, loss of goodwill, or loss or corruption of data, except that this does not prevent recovery of Commission properly due or direct losses covered by the indemnity in clause 26.
3. Subject to clauses 25.1 and 26, our total aggregate liability arising out of or in connection with the Programme in any 12-month period is limited to the greater of £1,000 and the total Commission paid or payable to the Affiliate during that period.
4. We are not liable for a loss caused by inaccurate payment details supplied by the Affiliate, the Affiliate's breach, a Customer's failure to use a Link or Code or identify the Affiliate by name in time, blocked or deleted cookies, a third-party platform, or a lawful cancellation, return, refund or refusal of an order.

26. Indemnity

1. The Affiliate will indemnify us against direct losses, liabilities, damages, penalties, reasonable legal costs and third-party claims arising from:
   1. the Affiliate's material breach of these Terms;
   2. unlawful, misleading or non-compliant Affiliate Content or direct marketing;
   3. infringement of intellectual property, privacy or other third-party rights by the Affiliate;
   4. fraud, wilful misconduct or negligent acts or omissions by the Affiliate; or
   5. tax, employment or worker-status claims arising from the Affiliate's own affairs or personnel.
2. We will notify the Affiliate of a material claim and provide reasonable cooperation. The Affiliate may not settle a claim in a way that admits liability for us, imposes an obligation on us or harms our reputation without our prior written consent.

27. Events outside reasonable control

1. Neither party is liable for delay or failure caused by an event outside its reasonable control, including interruption of communications or payment systems, supplier failure, transport disruption, fire, flood, epidemic, industrial dispute, civil emergency, cyber incident not caused by its breach, government action or change in law.
2. The affected party must take reasonable steps to reduce the effect and resume performance. This clause does not excuse payment of an amount that was already due before the event.

28. Notices

1. Routine Programme communications may be sent through the Affiliate Account or to the latest email address supplied by the Affiliate. A notice is treated as received when posted in the account or, for email, at 9:00 am on the next working day after sending unless the sender receives a delivery failure.
2. A notice of breach, termination or legal claim must be sent by email and, if requested, by tracked post to the recipient's last notified address. Notices to us must use the contact details in clause 2.
3. The Affiliate must keep its email and postal address current and check Programme communications regularly.

29. General terms

1. Assignment. The Affiliate may not assign, transfer, charge, subcontract or otherwise deal with this agreement or an Affiliate Account without our prior written consent. We may assign the agreement as part of a reorganisation, financing or sale of all or a substantial part of our business, provided this does not materially reduce the Affiliate's accrued rights.
2. No waiver. A delay or failure to enforce a right is not a waiver. A waiver is effective only if given in writing and only for the specific circumstances stated.
3. Severability. If a provision is found invalid or unenforceable, it will be modified to the minimum extent necessary or removed, and the remaining provisions will continue in force.
4. Entire agreement. These Terms, the application, the Commercial Schedule and any written variation form the entire agreement about the Programme and replace earlier discussions or representations. This does not exclude liability for fraud.
5. No third-party rights. A person who is not a party to this agreement has no right to enforce it under the Contracts (Rights of Third Parties) Act 1999.
6. Electronic acceptance. Acceptance by checkbox, account activation or continued Programme use has the same effect as a signature. The agreement may be stored and supplied electronically.
7. Order of priority. A specific written variation signed or expressly approved by us takes priority over these Terms for the matter it addresses. Otherwise, these Terms take priority over promotional summaries, FAQs and informal communications.

30. Governing law and courts

1. These Terms and any non-contractual dispute or claim arising from them are governed by the law of England and Wales.
2. The courts of England and Wales have exclusive jurisdiction, except that we may seek urgent injunctive or protective relief in any competent court where misuse of intellectual property, confidential information, personal data or Programme systems is occurring or threatened.
3. Before starting proceedings, the parties will try in good faith to resolve the dispute through written discussion for at least 14 days, unless urgent relief is reasonably required.

Commercial Schedule

Programme operator

For Your Eternity Ltd, company number 16261484, VAT number 486 8865 12.

Reward Options

Reward Option	Affiliate receives	Customer receives	Example on £2,000
A - Earn 10%	10% Commission	No Affiliate Discount	Customer pays £2,000; Affiliate earns £200
B - Share 5% + 5%	5% Commission	5% Affiliate Discount	Customer pays £1,900; Affiliate earns £100
C - Give 10%	No Commission	10% Affiliate Discount	Customer pays £1,800; Affiliate earns £0

Eligible Sale Price

The agreed selling price of Eligible Products after any non-affiliate price reduction, including VAT charged by us, and before the Affiliate Discount is deducted.

Online attribution window

90 days from the Customer's most recent valid Affiliate Link click.

Recorded consultation or bespoke enquiry

180 days from the date an eligible Affiliate Code or valid name referral is recorded against the Customer's first substantive enquiry, subject to the attribution rules in clause 6.

Personal name referrals

A Customer may create a qualifying referral by clearly naming an active, identifiable Affiliate at the first substantive enquiry or consultation, or before the order is submitted or accepted. Once recorded, it is treated like an Affiliate Code and the Affiliate's selected Reward Option applies.

Tracking-query deadline

30 days from the order date.

Validation

The order must be paid in full, completed and past any applicable cancellation, return, chargeback and fraud-review period, subject to the bespoke and personalised order treatment below.

Bespoke and personalised orders

For goods made to the Customer's specifications or clearly personalised, the statutory right to cancel may not apply. A non-cancellable order may become a Valid Sale after cleared payment in full and completion and delivery, without waiting for a standard statutory cancellation or change-of-mind return period, but subject to any applicable chargeback or fraud review. Customer rights for faulty, misdescribed or non-conforming goods are unaffected.

Payment frequency

Monthly, within 30 days after the end of the month in which Commission is approved.

Minimum payout

£50. Smaller approved balances roll forward. A final payment below the threshold may be made after termination.

Payment currency and method

Pounds sterling by UK bank transfer or another method agreed with the Affiliate.

Affiliate VAT

Commission percentages and amounts are inclusive of any VAT the Affiliate must charge, unless we expressly agree otherwise in writing.

Self-billing

Where activated in writing for a VAT-registered Affiliate, self-billing applies for the term of the agreement. The Affiliate authorises us to issue and agrees to accept self-billed VAT invoices, will not issue separate VAT invoices for covered transactions, and must notify us immediately of any change to its VAT registration or transfer of its business.

Discount stacking

Affiliate Discounts cannot normally be combined with another promotional code or discount unless we expressly permit it.

Reward Option changes

Changes require our confirmation and apply only to future referrals.

Programme contact

hello@foryoureternity.com, with "Affiliate Programme" in the subject line.

Publication details

Version: 1.2

Last updated: 13 August 2026

Published by: For Your Eternity Ltd, 4 Whitchurch Parade, Whitchurch Lane, Edgware, United Kingdom, HA8 6LR.