For Your Eternity Ltd | Effective date: 7 July 2026 | Last updated: 7 July 2026

At For Your Eternity, we use cookies and similar technologies to improve your browsing experience, personalise content, and analyse how our website performs. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). We ask for your consent before setting any non-essential cookies.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites recognise your device, remember your preferences and improve how the site works. Similar technologies, such as tracking pixels, work in a comparable way. Cookies do not usually store directly identifying information such as your name or payment details.

2. The types of cookies we use

Category What they do Consent needed?
Essential Necessary for the website to work — for example enabling secure checkout, keeping items in your basket and maintaining security. No
Performance / analytics Help us understand how visitors use the site so we can improve it (e.g. Google Analytics). Yes
Functional Remember your preferences and choices for a more personalised experience. Yes
Advertising Used to deliver relevant advertising and measure its effectiveness (e.g. Meta Pixel). Yes

3. The providers we use

Some cookies are set by us, and some are set by trusted third parties who provide services on our behalf. These include:

Provider Purpose Category
Shopify Runs our online store — cart, secure checkout and site security Essential
Stripe / PayPal Secure payment processing and fraud prevention Essential
Google Analytics Measures site traffic and usage to help us improve performance Performance / analytics
Meta (Facebook/Instagram) Pixel Delivers and measures relevant advertising on social media Advertising
Klaviyo Recognises subscribers and measures engagement with our emails Functional / marketing

These third parties have their own cookie and privacy policies governing how they handle data.

4. Legal basis for using cookies

Under UK GDPR and PECR, we set essential cookies without consent because they are necessary for the website to function. For all non-essential cookies (performance, functional and advertising), we ask for your consent before setting them.

5. Managing your cookie preferences

You are in control of your cookies. You can:

  • Use our cookie banner – accept, reject or customise your cookie settings when you first visit, and change them at any time via the cookie settings link on our website.
  • Adjust your browser settings – manage or delete cookies in Chrome, Firefox, Safari or Edge.
  • Opt out of targeted advertising – visit Your Online Choices or the Network Advertising Initiative, and use the ad settings provided by Google and Meta.

Please note that disabling certain cookies may affect how our website functions.

6. How long cookies are stored

  • Session cookies expire when you close your browser.
  • Persistent cookies remain on your device for a set period — typically up to 12 months, though some analytics and advertising cookies may last longer — unless you delete them sooner.

You can clear cookies at any time through your browser settings.

7. Changes to this policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

8. Contact us and complaints

If you have any questions about our use of cookies, please contact us:

For Your Eternity Ltd
45 Parkview Apartments, 122 Chrisp St, London, E14 6ET, United Kingdom
Email: hello@foryoureternity.com
Company no. 16261484 | VAT no. 486 8865 12

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ICO website: www.ico.org.uk | ICO helpline: 0303 123 1113