401 designs
Princess Natural Diamonds
The princess cut is a square brilliant: sharp uncropped corners with a faceting pattern borrowed from the round, giving it fire and sparkle in a clean, contemporary outline. Carat for carat it is one of the best-value brilliant shapes on the market.
The corners are the shape's one vulnerability, so a setting that protects them — claws over each corner, or a rubover — is worth planning for from the start. These are natural stones, formed over billions of years and mined under traceable, conflict-free supply chains. Read what makes a diamond ethical before you choose. Compare it with every other outline in our diamond shapes guide, and get to grips with what actually drives price in our diamond 4Cs guide. Each stone is independently graded and openly priced, ready to set into one of our settings or a piece designed from scratch with you.
