Our Commitment to Ethical Business and Sustainable Jewellery
Seven commitments we can stand behind, how you can check each one, and the things we
Almost every jeweller now sells ethical diamonds, or says so. Yet few can explain what the word covers, and the honest answer is that there are three quite different routes to an ethical diamond, each with its own strengths and its own awkward questions. This article sets them out plainly, then shows you how to read the paperwork so you can tell what you are buying.
We sell natural and lab-grown diamonds and can source recycled stones, so we have no reason to push you towards any one of them. Our only interest is that you choose with your eyes open.
At a glance
| Natural | Lab-grown | Recycled or vintage | |
|---|---|---|---|
| Origin | Mined, formed over millions of years | Grown in a laboratory over weeks | A natural stone from an earlier piece of jewellery |
| Mining involved | Yes | No | None new |
| The awkward question | Conditions at the mine and along the cut-and-polish chain | The energy used to grow it, and where that energy came from | Its original history is usually unknown |
| Traceability | Kimberley Process as a floor; origin reports and chain-of-custody schemes for some stones | Grower and method usually known; ask | Limited to the piece it came from |
| Price for the same look | Highest | Considerably lower, and still falling | Varies with the stone |
| Choice | Very wide | Very wide, especially in larger sizes | What already exists |
| Best for | Those who value rarity and a documented natural origin | Those who want no mining, or more diamond for the budget | Those who want the lightest footprint and like older cuts |
A natural diamond is the traditional choice, and the one with the longest supply chain. The Kimberley Process, which certifies rough diamonds as not funding armed rebel groups, is the baseline every legitimate stone clears, but it says nothing about labour conditions or what happens after the rough is cut. That is why it is a floor, not a ceiling, and we explain exactly what it covers in Beyond the Kimberley Process.
The good news is that traceability has moved on. For some natural diamonds, laboratory origin reports and chain-of-custody schemes can follow a stone from a named source to the finished ring, and blockchain records make that history verifiable rather than trusted. Not every stone has this, and a jeweller should tell you honestly which do. A natural diamond sourced this way also supports the communities that mine it, which is a real consideration too often left out of the conversation.
A lab-grown diamond is not an imitation. It is diamond, with the same hardness, the same sparkle and the same chemistry, grown in a chamber over weeks rather than in the earth over millions of years. No mining is involved, which for many buyers settles the matter, and the price for the same look is considerably lower, so the same budget buys a larger or better-cut stone.
The honest caveat is energy. Growing diamond takes sustained high temperature and pressure or plasma, and the footprint depends heavily on where the electricity came from. Some growers run on renewable energy and say so; others do not. If the environmental case is what draws you to lab-grown, it is worth asking how the stone was made, not just where.
Weighing natural against lab-grown? Our free Diamond and Gemstone Guide covers both, the 4Cs and certification in one place, and our advice on where to spend and where to save applies whichever you choose.
A recycled diamond is a natural stone recovered from an earlier piece of jewellery and reset. Nothing new is mined and nothing is grown, which makes it the lightest-footprint route of the three. The trade-offs are choice and history: you are limited to stones that already exist, older cuts can look softer and more candlelit than a modern brilliant, and the stone's original origin is usually unknown. For the right person that is part of the charm. If it appeals, ask; it is a route worth knowing about even though few jewellers advertise it.
Whichever route you take, the same two documents matter. The first is an independent grading report from a laboratory such as GIA or IGI. It records the stone's cut, colour, clarity and carat weight, and it states plainly whether the diamond is natural or laboratory-grown; the two are distinguishable to a laboratory even though they are identical to the eye. Most reports also note a microscopic laser inscription on the stone's edge that matches the report number, so you can confirm the stone in your ring is the stone on the paper. Our page on certificates and grading reports explains how to read one.
The second document is less formal: whatever the jeweller can tell you about origin. For a natural stone that might be an origin report, a chain-of-custody record, or simply the supplier and the standard they work to. For a lab-grown stone it is the grower and the method. If a jeweller cannot say anything at all, that is your answer.
An engagement ring is worn every day and kept for life. Knowing what the diamond is, and being able to prove it, is what lets you insure it properly, value it fairly, replace it like for like if the worst happens, and answer honestly when someone asks where it came from. Ethical sourcing is not a badge; it is the difference between a stone you own and a stone you were told about. For what that changes across the whole ring, see why ethical sourcing matters when choosing an engagement ring.
Every diamond we sell, natural or lab-grown, comes with an independent grading report, and we will tell you what we know about any stone's origin before you order. We do not claim to have solved the global supply chain; we claim to be straight about it. Browse our natural and lab-grown loose diamonds, or ask us to find a specific stone.
Not sure which route suits you? Tell us your budget and what matters most to you, and we will show you the options side by side, or arrange a face-to-face meeting in London to compare stones in person.
Yes. They are chemically, physically and optically diamond, grown in weeks rather than formed over millions of years. A grading laboratory can tell them apart from natural diamonds with specialist equipment, and a report from GIA or IGI states clearly which a stone is.
Neither automatically. Lab-grown removes mining but uses a great deal of energy to grow. A natural diamond sourced with proper documentation supports mining communities and can be traced further than most people realise. Both can be sourced well or badly; ask how.
Ask for the independent grading report, which confirms what the stone is, and ask the jeweller what they know about where it came from. Origin reports, chain-of-custody documentation and blockchain records exist for some natural stones. A jeweller who takes it seriously will have an answer.
It is one of the strongest, because no new mining or growing is involved at all. The trade-off is choice: you are limited to what already exists, and older cuts can look different from modern ones. If that appeals, it is well worth asking about.
Seven commitments we can stand behind, how you can check each one, and the things we
Ethical sourcing is not a badge on the box. It changes what you own: documented stones,
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