Our Commitment to Ethical Business and Sustainable Jewellery
Seven commitments we can stand behind, how you can check each one, and the things we
Ethical has become the most overused word in jewellery, and it is easy to conclude it means nothing. It means a great deal, but not in the way the marketing suggests. Ethical sourcing is not a feeling you buy along with the ring. It is a set of facts about where the metal and the stone came from, who made the piece, and what happens after you own it. Those facts change what you are actually holding when you open the box.
This article is about what ethical sourcing changes for you, the person wearing the ring for the next fifty years. For the questions to ask any jeweller, see five questions to ask about where their materials come from. For the diamond supply chain in detail, see Beyond the Kimberley Process.
At a glance
| Part of the ring | The sourcing question | What it changes for you | What to ask for |
|---|---|---|---|
| The metal | Newly mined, recycled, or sourced to a standard? | Same purity and hallmark either way; recycled removes new mining from your ring entirely | Recycled, or a named responsible sourcing standard such as Fairtrade gold |
| The diamond | Where did it come from, and can that be shown? | A documented stone is easier to insure, value, resell and, if ever needed, replace like for like | An independent grading report (GIA or IGI) and what the jeweller knows of its origin |
| A coloured stone | Origin known? Treatments disclosed? | You know how to care for it, and you are paying for what it is, not what it is dressed up as | A plain statement of origin where known and any treatment |
| The making | Who made it, and where? | A ring made by a named workshop can be adjusted, repaired and matched by the people who know it | A place and a process, and a UK hallmark |
| The years after | What happens when it needs resizing or a claw re-tipping? | A ring that is looked after stays in use for a lifetime, which is the most sustainable outcome of all | A clear aftercare offer and honest pricing for anything beyond it |
The usual case for ethical sourcing is about conscience, and that case is real. But there is a more practical one that gets less airtime. A ring with a documented stone, a hallmarked metal and a known maker is simply a better object to own. It can be insured at its true value because the stone is described on an independent report. It can be valued or resold without argument. If a stone were ever lost, it can be replaced like for like, because you know exactly what it was. And it can be resized, refinished and repaired by people who understand how it was made.
An engagement ring bought on charm and a vague assurance has none of that. It may be a perfectly good ring, but you cannot prove it, and proof is what you want for something worn every day and kept for life.
The assumption that ethical means expensive is mostly wrong. Recycled precious metal is refined back to identical purity, hallmarked to the same standard, and priced the same as newly mined metal; there is no premium for choosing it. An independent grading report is standard for any significant diamond, not an extra. The real price differences between jewellers come from overheads, margins and how the stone was chosen, which is why our advice on where to spend and where to save matters far more to your budget than the sourcing does.
Choosing a ring from the beginning? Our free Engagement Ring Guide covers budget, stones, settings and sourcing in one place, and how to choose an engagement ring in five sensible steps gives you the short version.
Many people arrive at ethical sourcing through the natural versus lab-grown question. Lab-grown diamonds remove mining from the picture, which is a genuine advantage for some buyers, though growing them takes a great deal of energy and it is fair to ask how a stone was made. Natural diamonds carry the mining question but, sourced through the right channels, come with documentation that goes well beyond the Kimberley Process. Neither is automatically the ethical choice; both can be sourced well or badly. Our guide to ethical diamonds compares them properly, and our lab-grown diamonds page explains how they are made.
Three things should make you pause. A jeweller who says ethically sourced and cannot tell you to what standard. A logo on the website with no explanation of what it certifies, or whether the jeweller holds it at all. And an aftercare promise so generous it is hard to see how the business could honour it. Ethical sourcing that cannot be explained in plain sentences is usually not ethical sourcing; it is a word on a page.
We keep our claims to what we can show. Every metal we use is either recycled or from suppliers certified to recognised responsible sourcing standards, and we will tell you which applies to your ring. Our diamonds, natural and lab-grown, come with independent documentation, and we will tell you what we know about any stone's origin before you order. Every ring is hallmarked at the London or Birmingham Assay Office, and we are members of the National Association of Jewellers. Aftercare is part of the service: a lifetime warranty against manufacturing defects, free inspection and cleaning for life, and one free resize within 12 months of delivery. The longer version is on our ethical and responsible sourcing page.
Want to see the paperwork before you decide? Ask us about any stone or ring, or arrange a face-to-face meeting in London. Or start by browsing our engagement rings.
Usually not by much, and often not at all. Recycled precious metal is refined to the same purity as newly mined metal and is priced the same. Certified diamonds cost what they cost; the paperwork is normal for any significant stone. The price differences you see between jewellers come from overheads and margins, not from ethics.
There is no legal definition, so it comes down to what a jeweller can show you: recycled or responsibly certified metals, stones with independent documentation, a known place and process of making, and aftercare that keeps the ring in use. Ask for evidence, not adjectives.
It removes the mining question, which is why many people choose one. It still uses a lot of energy to grow, so it is worth asking how the stone was made. A natural diamond with proper documentation and a lab-grown diamond from a transparent source are both defensible choices; the important thing is that you know what you are buying.
Ask to see the grading report for the stone, ask what standard the metals are sourced to, ask who makes the ring and where, and ask what happens after you buy. A jeweller who has done the work will answer all four plainly.
Seven commitments we can stand behind, how you can check each one, and the things we
Natural, lab-grown or recycled: an honest comparison of the three routes to an ethical diamond, how
Online suits researchers, busy professionals and bespoke couples; a showroom suits those who need to see
Half eternity is the sweet spot for most people: full sparkle on show, comfort and resizing
Six expert guides: read online or take the free PDF, whatever stage you're at.
Budget, the Four Cs, diamond shapes, settings, sizing and bespoke design.
Profiles, metals, finishes, shaped-to-fit bands and matched pairs.
Eternity rings, setting styles, shaped-to-fit bands and everyday wear.
Full and half eternity styles, stone settings, spacing and how to wear them.
Diamonds, coloured gemstones, lab-grown stones and choosing the right stone for your ring.
Cleaning, safe storage, claw and setting checks, replating and when to have a ring serviced.
Fair, transparent pricing, fixed before we make
Free, insured shipping
Free resize in the first year
Lifetime warranty*
Ethically sourced diamonds and materials