Our Commitment to Ethical Business and Sustainable Jewellery
Seven commitments we can stand behind, how you can check each one, and the things we
An engagement ring is often the first fine jewellery someone buys, usually a surprise, and it carries more meaning than almost anything else you will ever purchase. No wonder it can feel enormous. The secret is that it is not one big decision, it is five smaller ones, taken in order. Here they are in order, with the detail a click away wherever you need it.
At a glance
Forget the old rule about months of salary; it was an advertising slogan, not a tradition. The right budget is the one that suits your circumstances, and a well-chosen ring at any figure beats an overstretched one. Once you have a number, the choices below help you make it work hard. Our page on setting a budget goes into more detail.
The most useful reconnaissance you can do is to notice what they already wear: metal colour, delicate or bold, vintage or modern. Their jewellery box tells you almost everything, and a trusted friend can fill the gaps. Then browse our engagement rings with their taste in mind, or read up on the main engagement ring styles first.
Most engagement rings centre on a diamond, though coloured stones like sapphires are a beautiful and durable alternative. If you choose a diamond, you will decide between natural and lab-grown (both are real diamonds, differing in origin and price) and between the 4Cs of cut, colour, clarity and carat. The short version: spend on cut, and the rest can flex to your budget. We explain exactly where to spend and where to save on a diamond, and which gemstones survive everyday wear if you are thinking beyond diamonds.
Want the complete walkthrough? Our free Engagement Ring Guide covers budget, stones, settings, sizing and timing in one place. Download it in a moment.
The setting is the style of the ring: a classic solitaire, a sparkling halo, a meaningful trilogy, or something with set shoulders. Setting height is worth matching to their lifestyle: a lower setting suits busy, hands-on lives, a higher one makes a statement. Our guide to stone settings explains each one.
If it is a surprise, sizing takes a little detective work, and our free precision ring sizer, posted to any UK address, is the reliable route. We have written up every method in how to find their ring size without spoiling the surprise. On timing, a made-to-order ring takes several weeks, so start earlier than you think, especially ahead of a proposal date or the Christmas season.
Ready for guidance tailored to you? Tell us what you know about their style, your budget and when you hope to propose, and we will help you narrow the choices without spoiling the surprise. Or arrange a face-to-face meeting in London to design something together.
As much as sits comfortably with your circumstances. The months-of-salary rule was marketing, not tradition. A considered ring at any budget beats an overstretched one.
Borrow a ring they already wear for the correct finger, enlist a trusted friend, or use our free precision ring sizer discreetly. Ordering slightly large is safer, as most rings can be resized.
A made-to-order ring typically takes several weeks through design, crafting, hallmarking and delivery. Start early, particularly before a set proposal date or Christmas.
Seven commitments we can stand behind, how you can check each one, and the things we
Natural, lab-grown or recycled: an honest comparison of the three routes to an ethical diamond, how
Ethical sourcing is not a badge on the box. It changes what you own: documented stones,
Online suits researchers, busy professionals and bespoke couples; a showroom suits those who need to see
Six expert guides — read online or take the free PDF, whatever stage you're at.
Budget, the Four Cs, diamond shapes, settings, sizing and bespoke design.
Profiles, metals, finishes, shaped-to-fit bands and matched pairs.
Eternity rings, setting styles, shaped-to-fit bands and everyday wear.
Full and half eternity styles, stone settings, spacing and how to wear them.
Diamonds, coloured gemstones, lab-grown stones and choosing the right stone for your ring.
Cleaning, safe storage, claw and setting checks, replating and when to have a ring serviced.
Competitive pricing
Free, insured shipping
Free resize in the first year
Lifetime warranty*
Ethically sourced diamonds and materials